Black Friday 2021

Prime Day 2021 – Deals page

The best deals on Prime Day sales tend to be (unsurprisingly) on Amazon’s own products and services. To take advantage of these deals you do need a Prime membership. If you haven’t already, you can just take up a free 30 day trial and the deals will be valid.

If you are looking to buy books and would rather support independent local bookstores, then it may be worth looking into instead.

The links here, like elsewhere on my blog, are affiliate links where I get a small payment if you use them and buy something. Thanks.

Amazon hardware

Amazon’s own range of devices are frequently a solid choice for personal electronics. I use a few myself that are on sale for Prime Day 2021 and easy recommends.

Kindle Fire Tablets

Although these can be a bit annoying if you want to use apps that are not available in the Amazon app store, it is relatively straight forward to install the normal Google Play store onto the devices. These days you can basically convert them to just run as standard Android tablets. That said, they are excellent value for money specially if you wait for them to be on sale. As usual they are reduced for Prime Day.

I have used a couple of these, and one is still in use as my main tablet now. I don’t do any 3D gaming on it, but use it for watching all the main streaming services, reading comics & PDFs and for playing card and board games.

My preferred choices:

Fire HD 10 Plus

This is the latest version of the kindle fire I have myself. For reading digital comics, the 10″ screen means the whole page fits comfortably on screen and is as close as you can get to the experience of reading a physical comic. It’s also reliably in use every Sunday as I stream Red Zone on it while watching the Dallas Cowboys game on the big screen. Not to mention watching NetFlix in the bath.

Oh and if you go for the one with Special Offers / Ads to save a few quid, you can always pay the extra later to have them removed.

Fire HD 8 Plus

A new addition to the range is this “Plus” model of the HD 8. While I happily used the HD 8 for ages, the extra RAM and improved battery life of the Plus seems well worth the slightly extra price. It is likely to be longer before you’ll want an upgrade.

Although reading comics is much more comfortable on the HD 10, if you’re going to carry the tablet around a lot the HD 8 is probably the sweet spot for display size vs portability.

Fire HD 8 Kids

I don’t have kids myself, but now know a few people using these as an option for small children. They seem pretty robust and have plenty of options for parental control. There is also the slightly smaller HD 7 option which is a bit cheaper too.

Fire HD 8 Kids Tablet - Prime Day

Fire TV

Firestick 4K Ultra HD

Increasingly redundant as more people move to Smart TV’s or connect other set top boxes with media apps like Blu-ray Players & game consoles, the firestick is still one of the better options for accessing apps on your TV. I’ve gone for the 4k model here, as even if you don’t have a 4k display, that bit of extra performance in the device should make it a bit snappier to use.

If you’re a bit of a techie there are plenty of modding options for Firesticks too, but personally I just have one set up to access Netflix, Prime and Britbox on my aging bedroom TV.

Kindle E-Readers


The original Amazon device. Earlier models of these didn’t have any kind of light, with the “e-ink” displays doing their best to replicate paper. These now have a built-in front light. Not quite as nice as the ones below but still a solid choice for getting started with ebooks if like me you don’t enjoy reading on your phone. Oh and the free trial of Kindle Unlimited is well worth it. You can read quite a bit in 3 months. Just remember to cancel if you don’t wish to keep the subscription after that period.

Kindle Paperwhite

This is the kindle I use myself, and is the e-reader I’d recommend. The latest model of it even boasts being waterproof. The kindle oasis is nice but I’m not convinced it’s worth the significant additional cost, and isn’t currently on offer.

Kindle Paperwhite - Prime Day

Alexa and Friends

Since my Black Friday post, I’m gradually coming round to these. Not least because enough of my friends have them that if they were spying, they’ve already got me covered. I’m going to embrace it and get myself an Echo Show 5 to replace my aging DAB radio alarm. There is a fancier Echo Show 8 that is new this year and also discounted, the new model of 5 isn’t on offer though. The 8 is probably worth a look if you’d like to have one of these for video calls.

For new customers to Amazon Music, this Echo Dot with free 6 months of Amazon Music Unlimited is a great deal (just remember to cancel the subscription to Amazon Music if you don’t want to keep it after the 6 months).

Otherwise, there are plenty of discounts across the whole range of Alexa enabled devices here.

Amazon subscription offers

Kindle Unlimited

Kindle Unlimited is a pretty good value proposition if you read a lot (and are not concerned about having books to keep on the shelf). Some of the included digital magazines are pretty nice too for reading on a tablet. New subscribers can currently get Three Months Free instead of the usual shorter trial.

Amazon Music Unlimited

I still struggle a bit with the way the music streaming industry treats artists, although I’m not sure Kindle Unlimited is much better for authors… However, they are a good way to discover new music, and listening to other people’s playlists is fun. Just remember if you want to support the bands you love, go see them live (if that’s ever a thing again) or buy their merch from them direct.

Prime Day has a free four months trial (instead of the usual 30 days) for new subscribers.

Audible via Amazon

The subscription model for audible is very odd. Rather than it giving you access to a library of books to just listen to (as you might expect) it is pretty much a subscription to get an audiobook a month to keep. If you are into audiobooks it’s certainly worth taking a trial and using it to claim the free books before cancelling. Given the high prices of audiobooks in general, the subscription is pretty good value anyway. The current offer is three months for 99p, which translates to at least 3 free audiobooks during that period.

Prime Video Channels

Currently the various add-on Prime Channels for Prime Video can be had for 99p a month for 3 months. The two I like are Shudder and Starzplay, Shudder is a dedicated horror movie and TV show channel. Starzplay (not to be confused with the content from Starz that got added to Disney+) has a lot of current tv and its own content. Currently the only place to see the Power spin-offs, all of Black Sails and the surprisingly good TV spin-off of the Step Up franchise, Step Up: Highwater.

Other Deals


There are currently some really good deals across the LEGO range at the moment, including some of the cool tehnic and star wars sets.

This Friends set was popular and is a great price.

Prime Day 2021 - Lego Friends

Also the 3 in 1 creator pirate ship is pretty cool, although I was hoping for a deal on this one.

Prime Day 2021 - Pirate Lego

Smart Watches

I personally moved over to Samsung for my smart watch, when I got one free with my Galaxy S10. The Galaxy Watch Active2 seems to be a good price for prime day. There are also discounts across the fitbit range if that’s more your scene. Including the Fitbit Versa 2 that I’ve heard good things about.

Prime Day 2021

ASUS RT-AC86U Wi-Fi Router

This is the router I have, and it is excellent. Sure it also looks ridiculous but that’s part of the charm. It’ll be overkill for most people who are perfectly happy with the hub supplied with their broadband package, but if you’re looking for something with a bit more power and customisation, this is a solid choice.

Prime Day 2021

Amazon Warehouse

Amazon Warehouse is where they clear out items that have been returned, for whatever reason. For Prime Day there is an additional 30% off. If you don’t mind things being “nearly new” it is certainly worth browsing. The goods are still guaranteed and the descriptions will tell you what condition to expect. I purchased my PSVR setup from the Amazon Warehouse Black Friday sale a few years ago, for about £100 less than RRP. The outer box was ripped but inside it was all mint, and the device still had all the plastic covers on.

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